CABS

The CABS Approach

Step
1

Define

Define the problem in a neutral and measurable way
Step
2

Clarify

Clarify the context to build a clear understanding of the problem.
Step
3

Diagnose

Diagnose the problems using behavioral insights
Step
4

Design

Design solutions that directly relate to the diagnosed barriers
Step
5

Develop

Develop structures that make design ideas become reality
Step
6

Test

Test rigorously to determine the intervention's effectiveness